Consuming Kids throws desperately needed light on the practices of a
relentless multi-billion dollar marketing machine that now sells kids
and their parents everything from junk food and violent video games to
bogus educational products and the family car. Drawing on the insights
of health care professionals, children's advocates, and industry
insiders, the film focuses on the explosive growth of child marketing in
the wake of deregulation, showing how youth marketers have used the
latest advances in psychology, anthropology, and neuroscience to
transform American children into one of the most powerful and profitable
consumer demographics in the world. Consuming Kids pushes back against
the wholesale commercialization of childhood, raising urgent questions
about the ethics of children's marketing and its impact on the health
and well-being of kids.
Written by
The Media Education Foundation
Consuming Kids
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